Clearly understand your target audience – and your competition
Be crystal clear on what makes you different and why clients should hire you over the other guy
Be clear on the personality of your brand and how to leverage it
Have a clearly defined brand position and essence to drive your messaging going forward
A super small group (limited to four participants)
A detailed workbook to guide you through the exercises
You leave with the work DONE!
Lunch, coffee, tea and snacks
Access to our Brand Coaching program for three months
“I feel exhilarated, energized, and a lightness now that I know the essence or my brand. The things that were holding me back have been released I'm ready to charge ahead!”Natalia W.
“Thank you Laura for expertly leading us through the overwhelming task of creating clarity around our Brand, helping us define our unique Essence and Position.”Evelyn C.
We’ll get clear on what a brand is, why it matters to your business, and how to avoid the branding mistakes entrepreneurs often make. Then we’ll work to define and understand both your target market and your competition.
The next step is about defining your features and benefits (and understanding the distinction between them). We are also going to work on identifying what makes you different from your competition and how to tell your story in a way that emphasizes them and creates connection with your customer.
Brand chemistry at its most powerful taps into your underlying motivations for what you do every day. In this module, we’ll get clear on your WHY and you’ll learn how to communicate it from a place of authenticity. We’ll also start working on your brand personality – a set of human characteristics that will factor into the visual expression of your brand.
We’ll use the work you’ve done so far to create your brand position, which is a high-level ‘opening line’ that you’ll use in your marketing materials, on your website and when you speak about your business. This exercise is all about harnessing the power of words to convey the most important aspects of your business.
If your brand position is like your ten-second elevator pitch, your brand essence is your business’s heart and soul, summed up in a few words. We’ll distill down all your work to come up with these intriguing, thought-provoking few words that express your uniqueness, authenticity, and difference.
“Connecting and learning about each of you both professionally and personally was an inspiring experience. I felt the value of brainstorming collectively in a safe place without judgement.”Nadine L.
“I’ve gone to many workshops before but never experienced anything like this – where I actually walked out the door with the work done.”Natalia W.
Laura Beauparlant is an award-winning speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients. Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding.
She believes strongly in thinking first and designing second, and developed Brand Camp to help entrepreneurs do exactly this. In this signature program, Laura will guide you through the process of developing a strong brand foundation you can use to create a compelling visual identity and create growth and success in your business.
When not teaching, speaking or working with one-on-one clients, Laura enjoys spending time with her husband and two boys in their east Toronto neighbourhood.
Attracting more of the right customers
Confidently describing your business in a dynamic and engaging way
Feeling a renewed sense of excitement, purpose and joy about the work you do
Raising your prices – and feeling confident about it
Having a business that perfectly represents YOU
• Are not attracting the right clients
• Aren’t getting paid enough
• Feel lost in a sea of competitors
• Are often ‘misunderstood’
• Lack clarity – about their place in the market and/or messaging
• Feel like they’ve outgrown their business
• Are looking for a refresh
If any of the above describes you, Brand Camp will set you up for growth and success in your business – and we’d love to have you!
Do I get a logo as part of Brand Camp?
No. Brand Camp takes you through all the (essential) work you need to do BEFORE creating a logo, to ensure your new visual identity hits the right notes, attracts the right people, and will help you grow your business.
If you’d like our help to create your new visual identity once you’ve completed Brand Camp (as a large percentage of Brand Camp graduates do!), we’d be thrilled to work with you.
Our branding packages are comprehensive and include a mood board, colour palette and, in addition to a gorgeous logo, a business card design, social media profile images and brand guidelines and anything else you might need designed like a website, signage, presentations etc…
Do I have to hire you to create my logo afterwards?
Not necessarily. You can absolutely take the work you’ve done in Brand Camp to another designer and ask them to create a logo based on your brand foundation and essence. That said, make sure you choose one that will use your foundation to develop your visual identity.
Also, it’s not ALL about the logo. Brand Camp will change the way you feel, talk and approach your business – and pay off (in a big way) even if you don’t go forth and create a new visual identity right away.
Can more than one representative from my business attend?
For this particular weekend workshop, we have room for one attendee per business only – specifically the owner/founder. If you wish to involve a larger group, please reach out about a private Brand Camp workshop.
What happens if I can't make it to the event?
We understand that sometimes life happens. We will do our best to accommodate you at a future event (if there is room) or provide an alternative solution that works for everyone!
I'm flying or driving in from out of town. Where can I stay?
Our out of town participants have stayed at The Broadview Hotel which is conveniently located right around the corner from us.
Do I need to come for both days?
Yes! It is imperative that everyone one is there for the entire weekend.
Is there a refund policy?
If you sign up for Brand Camp and decide it’s not for you, simply let us know within 24 hours of purchase to receive a full refund.
Have more questions? Please feel free to reach out to us at firstname.lastname@example.org